How To Build A Solid Online International Business Through Digital Marketing | By Alice Methew

 

A local business running a store business or service business often require good and consistent customer base. 

If your multi-store is not equipped with the latest technological trends like quality Enterprise Wireless Solutions, you may still be processing orders on the paper. Plus, gone are the days when customer use to visit the store very often and purchase groceries or hire services. Today, customers demand convenience. 

If a particular business is helping them to save time and delivering things at their doorstep, they will choose that business first. Is your business future ready to keep the customer engaged with your store?

If the answer to this question is No, you must seriously look to take the first step and hire a digital marketing expert to increase your brand visibility and attract a large customer base.

Before you do that, you must actually call a Wireless Network Solution Provider and install a high-speed internet solution so that you can start processing electronic orders for customers to save time. At the same time, you can also use the internet to find the best digital marketing companies and read more about the techniques and strategies. It will help you to get started and learn more about the market.

You can keep a diary and a notepad to jot down major important points. If you have a tech-savvy friend, you can also discuss the ideas to get a clear picture and help you hire the best company.
Once these little and important things are done, it’s time to take the next step - search for a good marketing company

Once you have hired the marketing company, it will start with the following:-

# 1 - Market Research

*  A solid digital marketing company will go way beyond the usual norms of conducting automatic checks through the software. Instead, it will look to understand the market and try to analyze the business segment.

*  The expert will conduct a market research online and find pertinent data related to the business segment. It will include the common issues faced by the customer and solutions required to solve that problem.

*  It will include the solution offered by the competitor and if there is a chance to improvise and make it better.

*  After the initial research is done, the digital marketing expert will use manual and automated software to find a set of keywords, conduct competitor analysis, and chalk out a complete plan.

*  The plan will be discussed and presented with complete details of the website plan along with the road map report for important sections.

*  The major emphasis will be on the user experience and the designer will present their views accordingly. The screens will be drawn in advance to ensure the customer has to spend minimum time in purchasing a product.

*  The Project Manager will also discuss with the programming team to code features based on behavior pattern.

*  Once the brainstorming is done and ideas are locked out, the written proposal will be shared with you.

# 2 - Social media marketing and Offline optimization

*   While one team is constantly working on online SEO activities and the site development, another team will start online social media marketing through Facebook, Twitter and start approaching bloggers and top domain levels for the blog outreach program.

*  As blog outreach and domain authority are the major criteria for ranking, the team will ensure link building is pertinent and reflects on your rankings.

*  If you have a store in Australia and also want to open it in the USA (Houston) and Europe, you will need both efficient Network Cabling Services and Business Security Solutions in Houston and other parts of Europe.

*  Once your network is set, you can check the progress of the digital marketing team on your laptops and also upload videos and photos without any network disturbance.

# 3 - Repeat based on Agile terms

*  The team will repeat the above steps based on an agile methodology to ensure the site and the products are based on realistic and current customer expectations.

*  It will help the store to be market ready and customer savvy.

# 4 - Mobile Marketing

*  Once you have a solid customer base, you must start offering loyalty programs to ensure the repeat customer ratio increases and people prefer to shop on your site.

*  You must send push notifications on mobiles and also launch mobile apps so that you can attract a large customer base on-the-go and keep them enticed with latest offers and deals.

*  It will help to win more and consistent business.

*  However, you need to ensure the network cabling services in Houston (your international store) must be top notch so that the store managers can send push notifications from their store.

*  So, once you follow the above steps and hire a perfect company; you will start receiving more orders from local and international places. You need to ensure the customer support is top notch so that the online experience meets the user experience in the stores.

*  Also, if you have a good network provider, like Aruba Networks, you can run online digital posters and also help the customer to scan QR code and avail loyalty points in the store itself.

Author Bio: Alice Methew, Writer at enter-sys.com loves pursuing excellence through writing and has a passion for different sites. Her work has been published on various sites related to Travel, Technology, Business, Management and much more!