Marketing strategy according to Wikipedia is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
The Benefit of a marketing strategy for any organization, whether profit-oriented or not can not be over-emphasized. So long as a firm seeks to achieve an objective, it must strategize to attain her objective in the cheapest possible way.
Below is a slide that will guide you in developing a marketing strategy for your organization or business concern.
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