Are you passionate about starting an event planning business from home?
Do you want to learn how to become a certified event planner, run your own event planning company and make money organizing events?
Event planning is simply the process of researching, planning and ensuring the smooth organization or flow of an event. There is no restriction to entering and starting up an event planning business.
The main idea is to start up. Most experts advise you to do the first two businesses that come your way at token prices, so that you build up a clientele and reputation.
Starting an Event Planning Business from Home – Sample Business Plan Template
Firstly, you must have the skills needed of an event planner. Learning how to become a professional event planner involves a lot of technicalities and practicalities; that most people tend to forget.
To give you a clearer picture of how a modern event planner should be and what you should aspire to, below are the tips that will help make sure you are on the right track in business.
1. Make up your mind to become an event planner
Event planning is one of the most stressful businesses; with deadlines to meet and the last minute change in customer’s plan, you must really be prepared to face it all.
2. Get the basic event management knowledge
Event planning is a service based business that requires a little bit of technical know-how. To succeed in this business, you must understand:
Fashion trends
People management
Catering and food management
Interior designs and decorations, etc.
3. Get certified
People management
Catering and food management
Interior designs and decorations, etc.
3. Get certified
No, there is no need to be a licensed event planner or finish an event planning course if you want to start an event management company. However, to boost your credibility and corporate reputation; it is advisable that you get event planning certification.
Your certificate as a trained event planner would also come in handy when presenting proposals to corporate organizations.
4. Develop your entrepreneurial skills
To succeed as an event planner, you need people skill, sales skill, accounting skill, negotiation skill, cooking skill, communication skill, etc.
Mind you that this business involves dealing with humans on regular intervals. You must also note that you don’t need to possess all these skills, as long as you are willing to partner with those who possess these skills.
5. Set a goal
To become a successful event planner, you must be a goal getter. You must think big and aspire to improve the caliber of your clients.
6. Conduct feasibility study and choose your market
The key to successfully wading in the event management business is knowing what type of service to offer. This will also determine your company’s image, your clients and more importantly, the price you want to ask. Knowing how to become an event planner is also about knowing your direction.
7. Choose your clientele
Knowing your clientele also means knowing the occasions you can handle with eyes closed. For marketing purposes, it is not enough to be certain with the services you want to offer.
It is vital that you consider your life and lifestyle as you plan a business in event planning. You have to get the passion, and then the money will come. It’s hard work but it’s rewarding especially if it’s your passion.
8. Write a Business Plan for your event planning company
9. Start Small
Social event planning is the ideal place from which to launch your career. If you strive to be the best, research your market, promote yourself, and develop a good event business plan, you will find your SPOT in the marketplace!
10. Assemble the needed manpower and equipment
11. Apply for small business insurance
12. Develop a marketing plan
You must know the strengths, weaknesses, opportunities and threats of your business. Your marketing plan should recognize your strengths and then come up with a detailed plan to address weaknesses, opportunities and threats. You need to know how you can outsmart and outperform your rivals and this marketing plan shall serve as your guide.
13. Get a Good Location or Office
When starting out an event planning business, you are well advised to run the business from your home. Social media is changing the way we do business. So, one way or the other, you need to open an office online via social media through having a website or opening a Facebook page. -(Credit: EkoConnect)
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