Building Character Capital In Business

Character plays a vital role when starting a business. People are observing you when they do business with you. They test your integrity and reliability without you knowing. No matter the ideas you have for a successful enterprise, your Character is critical. 

Do people have history of good reputation of you? How much can you be trusted? Thieves won't keep their money with thieves. To be successful in Business, you need 4 types of Capital, they are: Cash Capital, Capacity Capital, Idea Capital and Most Importantly Character Capital. 

Today we are going to learn the importance of character in business by Career Coach Guru himself, Muyiwa Afolabi.





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