Specific Principles of military strategy have evolved to
explain victory and defeat in warfare. These Principles as developed over the
centuries are taught in every military school worldwide. They are applicable to
success and business as well. They are all demonstrated in the battle of Arbela
in 333 B.C.E. These Principles as Explained by Brian Tracy and Dr. Peter Chee include:
1. The principle of the Objective: The first
Strategic Principle in every case is the Objective. What is your Objective? It
requires knowing exactly what it is you want to accomplish. Alexander was
clear with his objective, he wanted to be the master of the known world. He
knew that the existing master of the known world was Darius, so in order to
achieve his Objective he would have to defeat Darius. He never took his eyes of
his goal.
2. The principle of the Offensive: All effective
strategy is Offensive, which requires you go on the attack. No great battles in
business or in life are ever won passively or defensively. The most effective
strategy is called, ‘Continuous offensive.’ Once you go on the attack, you
never stop until you achieve victory.
3. The Principle of the Mass: All great battles are
won by the general concentrating his forces at a critical point at a critical
time to take a critical strategic objective. In business, it is called FOCUS,
the ability to bring all your powers to bear on a decisive goal or objective.
4. The Principle of the Economy: You achieve your
Objectives with the lowest possible cost, with the least amount of damage to
your own forces. Achieving economy requires thorough planning in advance of
committing your resources to a business goal.
5. The Principle of Maneuver: You must always
maintain the ability, no matter what the enemy does, to maneuver.
Maneuverability requires that you anticipate what might happen to offset your
plans. You develop fallback positions, the ability to move forward and back, to
move sideways. You never get locked into a single plan with no flexibility, or
advance with no “Plan B”
6. The Principle of surprise: Virtually all battles
are won because the attacking general did something completely unexpected,
something that the defender had not anticipated. Alexander used this principle
over and over to keep his opponents off balance. In product development and
promotion, this principle is vital to keeping a step ahead of competitors and
to achieving market dominance.
7. The Principle of Exploitation: Once you have
broken through, won the battle, achieved a dominant position, or taken a strong
position in your market, you must move rapidly to exploit it. Destroy the
opposing forces, and increase, establish, or entrench yourself with your new
customers and new markets.
Cheers!
2 Comments
All this principles if followed truly will make a success out of an individual. great post, Tundegold..will visit your site often
ReplyDeleteDenis, thnx for dropping by. keep reading, we wont dissappoint you
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