SUCCESS LESSONS FROM THE MARKETING MIX

Success has over the years been preached in almost everywhere man finds himself. In fact, if truth be told, the core essence of education for many is to become successful in different aspects of life; the religious institution even views it as a necessary prerogative for their followers to achieve, while clubs, societies, and associations are primarily formed so that their members can become successful.

However, the irony is that the efforts of all these bodies have to a large extent not yielded the expected result. The question on your mind is as good as mine. Why? It is puzzling to note that even as much as success is desired, so many people do not know its pre-requisite. HARDWORK has been seen from ages past to be a pre-requisite for success, yet one needs wisdom to make his hard work really work.

The Marketing Mix is another wisdom tool, I present to you in this article as a worthy weapon to note in the journey of Success.

Marketing Mix is simply defined as the combination of decisions on the elements of marketing that spell out the marketer’s strategy. They are often referred to as the 4Ps of marketing which include Product, Price, Place, and Promotion.

Firstly, You are the product in the marketing mix. Therefore decisions made to make a product successful include Product quality, product design, product branding, and packaging, etc. Therefore, to be successful, you as the product must employ these decisions. You've got to improve yourself by investing in yourself via knowledge acquisition(either formal or informal education) e.g. acquire computer skills, drawing, fashion, weaving, crafts, etc. This is the product quality decision we talked about earlier. In the product design decisions, this means you've got to be known for something, not anything, and finally, the packaging decision means carrying and packaging yourself in such a manner that you get desired response from people, this means, the way you dress will determine the way you will be addressed.

Secondly, in the second marketing mix which is Price, the following decisions have to be considered to make it successful. Setting base price, Discount, Allowances, payment period, and credit terms. Remember that the essence of developing yourself (i.e. the product) is to make it sell-able, therefore having acquired enough knowledge and skills, sell it out by setting an optimum price, give discounts to customers remembering you have competition, do not forget some will come for credit, so design policy in regard to this and state repayment procedures in written form jointly agreed by both parties.

Thirdly, Promotion, in the marketing mix includes decisions like sales promotion, advertising, sales force public relations etc to make it successful. You've got to advertise what you sell (i.e. the product which is you, remember?) make yourself known, stimulate interests in potential buyers(e.g. an employee) through sales promotion, and finally relate with the public to get feedback so as to correct anything that will make your product(you) unacceptable. This means summarily that, you should do all you can to publicize your gifting, skills, and talents.

Fourthly, Place, the last in the marketing mix considers decisions like channels, coverage, locations, inventory, and transport for its effectiveness. Therefore, you've got to position yourself (Product) in the right location to sell well, also consider how you will make yourself(product) available to buyers, and the right channel to get across to them, etc.

Finally, one truth remains that failure is an orphan, but success is a friend to anybody who knows 'how' (wisdom) to embrace it, no wonder the holy book said of wisdom, that it is the principal thing, meaning, it is the major thing required for success even before employing hard work. 

Therefore I commend you to crave wisdom. 

I see you at the top. 

Shalom

Written by Gabriel Tundegold

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