Strategies that Makes Successful Companies Winners


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In today's economy of volatility and velocity, the lifespan of a Fortune 500 company has plummeted from an average 50 years to a mere fifteen. When constant disruption is the new normal, how do companies succeed?  They find a way to matter

When we looked at thirty-plus case studies of successful companies, we found that they all share an audacious approach to disruption. Large to small, in fields from construction to tech to health care, they win hearts, minds and wallets by innovating ways to stay the obvious choice in the market. Here are five key ways that winning companies stay on top:

1. Embrace disruption. Great companies recognize disruption and face it. They don’t try to stick to business as usual. They see disruption as an opportunity to adapt and grow, staying the obvious choice in the changing marketplace.

2. Offer more value. By solving challenges their costumers, employees and stakeholders face, companies become the ones that matter. They offer value by identifying an authentic need and meeting it.

3. Seek out the right partners. Smart companies create strategic partnerships to help mitigate the volatility and velocity that disrupt the marketplace.

4. Care about more than profits. Successful organizations embrace a broad perspective when tackling challenges and align company values with strategic initiatives to improve lives.

5. Identify future needs. Disruption in the tech market is relentless. Without constant innovation, one-time market giants quickly find themselves irrelevant. Winning companies take a long view and use disruption to pinpoint the needs of the future.

Companies that boldly embrace the disturbances that threaten to derail them are the ones that prevail, as we found out. And their success is far less about products, and far more about value. These are the firms that raise the bar. 
-(credit: Leadershipnow)

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